The Growing Impact of Social Media on School Admissions

The impact of social media on school marketing continues to grow. Many leading innovative schools in Australia now leverage platforms such as Facebook, Pinterest, Google+, YouTube, LinkedIn and Twitter.

Where is the value? It comes in the form of increased traffic to school websites particularly around Admissions time and events. It also has a social conversational role to play in fundraising and establishing a culture of giving within a school.

Targeting where your community is

Whether your blogging, pinning, Tweeting Liking or gramming it’s important to realise there are different rules of engagement and best practice for each medium.

We believe social media is an environment where parents love to converse about the experiences in and outside the school experience. It’s therefore an opportunity for schools to leverage and support other marketing and communications in particular events and giving.