Analytics and Reporting

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Overview

Turning data into school community insight and action

At OnDigital we understand the value of data to make marketing and communications as personal, relevant and as engaging as possible. We have integrated analytics into all our platforms and modules to not only measure success but to allow ongoing content refinement and insight to the school community as it changes over time.

Analytics has become increasingly important to school marketing as the effectiveness and use of the digital channel has exploded. We will work with you to identify your objectives and structure a dashboard of real time reporting across web, mobile apps, eNews and campaign activity.

Analytics & Reporting Features

Google Analytics

Provides an overall analysis of online activity including website visitation, device usage and content popularity.

Mobile App Dashboard

Targeted analysis of you school app and specific content accessed such as news, events, sports and more.

Social Media Dashboard

A specific dashboard designed to aggregate and measure targeted and generic social channel activity.

SEO Dashboard

If SEO is used by your school as a competitive advantage then this analysis will reveal activity happening in real time.

School Community Insight

In this new age of the ‘connected parent’, measuring changing community perceptions of your school is vital.

E-News Content Analysis

This dashboard targets any schools most important engagement tool - the newsletter measuring readership, content and more.

Digital Campaign Analysis

Digital campaigns such as Open Days, Scholarships or Admissions can be individually measured and reported on.

Management Reporting

Unlike traditional channels, digital allows any initiative to be measured. We will help you customise a reporting style for your school executive.

RELATED FEATURES, FUNCTIONS AND PROJECTS

Explore some of our projects to find out how OnDigital could help you with a Digital Transformation